Being ‘Blender’: A Look at NoMad’s Leading Luxury Workspace

Blender is a leading luxury workspace located on Madison Avenue in NoMad New York City. Designed by an award-winning hospitality design architecture firm and catering to established professionals across multiple industries, Blender has become a HUB for creative, fashion, wellness and lifestyle brands.

In addition to shared coworking, Deskpass teams and individuals have their pick of three meeting rooms (Madison, Park-South and Nomad) and five private offices that fit up to eight people.

We caught up with John Morgenstern, Digital Marketing Manager of Blender, for an inside look at how design plays a key role in creativity among their community.

Atmosphere and Environment

Blender is designed, first and foremost, for their members. Morgenstern explains that when crafting the space, their team wanted an environment that is aspirational to their members.

The clientele that joins Blender is made up of professionals who are already successful and do not need us to craft an image for them. Instead, we try to reflect the energy and spirit that the Blender community exhibits.

John Morgenstern, Digital Marketing Manager of Blender

The end result feels more like a boutique hotel—rather than an office—equipped to accommodate any and all of their members’ needs. “We focus on hospitality, and we believe our vibe reflects that.”

Design

As Morgenstern notes, the Blender team knew that in order to achieve the level of excellence in hospitality, they needed to rethink the office space in its entirety. They turned away from office designers and found their fit with restaurant and boutique hotel design firm Parts and Labor Design.

The idea of incorporating artwork, music, wellness and other cultural experiences as an equal to the workspace was something that played a big role during the inception of Blender.

Jeremy Levitt and Andrew Cohen of Parts and Labor Design

Every aspect of Blender’s design involves boutique designers. Desks are by Nicaragua-based Maderas Collective, lighting by Allied Maker, Gubi, Lambert & Fils, Roll and Hill, and furniture by craftsmen at Fogia, Lawson Fenning and Overgaard & Dyrman. Even their jungle-inspired wallpaper featured in the bathrooms are by London-based Witch and Watchman.

Premier Amenities

Morgenstern’s personal favorite aspect of Blender Workspace is their rotating art selection. They've worked with curators at JG Art Advisory who provide Blender members with a curated selection of contemporary art from local New York City artists. It's always exciting when new pieces come in and they accent the already beautiful space.

Being a member at Blender Workspace also gets you access to workspaces around the world as part of the Global Collective. Freedom is paramount to Morgenstern and the Blender team.

The last thing you should be worried about when traveling for work is where you will be able to get your work done.

credit: Blender Workspace

NoMad Neighborhood

New York is often called the center of the world. If that’s the case, midtown is the center of the center of the world. The neighborhood where Blender is located is right in the heart of NoMad, a section of midtown Manhattan. Morgenstern describes its energy as unmatched by anywhere else in the city.

Blender Workspace itself is located mere blocks away from the subway and citibike stations. It’s also surrounded by amazing restaurants, bars, and hotels. Then there’s picturesque Madison Square Park, where Morgenstern and many others at Blender sometimes sit and watch and get inspired before heading back to work.

credit: Blender Workspace

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